About the campaign
For over 100 years The Smith Family has been working to improve the lives of Australian children and young people living in disadvantage. Over that time, The Smith Family has evolved to become a modern, dynamic, evidence-based organisation that helps children in need create better futures for themselves through long-term support for their education. Not content with supporting over 67,000 students nationwide thought their flagship Learning for Life program, The Smith Family set its sights on expanding this successful program. The campaign created a compelling case for support for expanding the Learning for Life Scholarship program. It highlighted the need to provide emotional, practical, and financial support to help more children experiencing disadvantage. It focused on how the organisation provides this support starting from the early years of learning development and continuing through primary and high school.
The results
The Smith Family benefitted from campaign counsel during the critical planning and quiet phase of the campaign. The campaign is seeking to raise $40m. Early financial momentum was built from a generous pledge of $3m from a new corporate partner. This momentum has been built upon cornerstone investment by two state governments of $10m. The campaign continues to go from strength to strength with campaign volunteers led by former Macquarie Bank CEO, Nicholas Moore and Chair, The Smith Family and supported by its CEO, Doug Taylor. Thanks to a prudent investment in external fundraising counsel to support early campaign planning, The Smith Family is well placed to achieve its campaign goal.
